Sales Fundamentals 

Master the Essentials of Selling – From First Contact to Closing the Deal

Whether you’re new to sales or looking to sharpen your approach, this course gives you the confidence, techniques, and tools to succeed. Learn how to build genuine relationships, communicate effectively, and close more deals – all while staying ethical and customer-focused.
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  • 120 Minutes Completion Time
  • Certification Upon Successful Completion
  • Access On-demand 24/7

Course Overview

This comprehensive "Sales Fundamentals Course" covers the key skills every successful salesperson needs. You’ll learn how to build rapport, understand the customer’s journey, and move deals through a structured sales pipeline. The course also introduces practical tools like CRMs and sales tracking systems to help you stay organised and productive.

Through real-world examples and clear explanations, you’ll gain a strong foundation in the sales process – from your very first interaction with a potential customer all the way to the final handshake.

Course Aims

To equip learners with the knowledge, skills and tools to confidently approach sales in a professional, customer-focused, and ethical way – ultimately helping them close more deals and build long-term client relationships.

Course Objectives

By the end of this course, learners will be able to:
  • Understand the sales process from start to finish
  • Communicate clearly and build trust with potential clients
  • Recognise ethical and professional behaviour in sales
  • Use a sales pipeline to manage prospects and track progress
  • Understand the buyer’s journey and tailor conversations to each stage
  • Understand the importance and effectives of CRM systems and sales tools
  • Apply proven techniques to close deals successfully

Who Should Take this Course

This course is ideal for:
  • New sales professionals or those moving into a sales role
  • Business owners or freelancers looking to grow their client base
  • Customer service reps transitioning into sales
  • Anyone who wants to improve their communication and persuasion skills
  • Teams looking for a consistent and professional approach to sales

Certification

Upon completing the course and passing the assessment, learners will receive an Eezylearn certificate. This can be used to demonstrate compliance with requirements of national and local authorities.

Course contents