Optimising Customer Communication Across Channels

Phone, email, social media—there are many ways to communicate with customers. Each channel has unique requirements and etiquette. With so many ways to communicate, how can you give customers a cohesive experience?
You’ll start this course by reviewing different types of customer communication channels. Then, dive deeper into four channels, exploring strategies to optimise customer communications. Then, learn ways to seamlessly switch between channels and even incorporate multiple channels into an overarching strategy.

Soliciting and Responding to Customer Feedback

A customer has just finished relating the negative experience they had with your product. What now? Do you react defensively—or thank them for their candor? Either way, what do you say? In this course, you’ll learn why customer feedback is important and how to solicit it effectively. Then, you’ll explore ways to respond to positive, neutral, and negative feedback so that you can use the information you get to make changes for the better.

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